When is Black Friday 2024?

Black Friday is a commercial tradition that originated in the United States and marks the beginning of the Christmas shopping season. It is observed on the day following the U.S. holiday of Thanksgiving, which falls on the fourth Thursday of November. The term "Black Friday" has roots dating back to the 1960s, and it was reportedly named because it was the day retailers' profits typically "went into the black" (became profitable). Essentially, this is a day when retailers offer a broad variety of merchandise at significant discounts, with the aim of attracting a large number of shoppers. Over the years, Black Friday has evolved and extended beyond the U.S. border, becoming a global phenomenon with online businesses also participating, contributing to the consumer-driven event.

Fun Fact

Did you know that the term 'Black Friday' originally referred not to holiday shopping but to a financial crisis? Infact, it was used to describe the crash of the U.S. gold market on September 24, 1869. It was only around the mid-20th Century that Black Friday started to be associated with the post-Thanksgiving period. The idea was promoted by retailers who wanted to kick-start the Christmas shopping season, and over time it turned into the biggest shopping day of the year, known for its lucrative deals and intense shopping activity.